In today's hyper-connected world, PR has emerged as a vital tool for managing the reputation of individuals and organizations. With the pervasive influence of social media and the relentless 24-hour news cycle, effective communication has become more critical than ever before.

It's like telling a patient with chronic pancreatitis to treat himself...

The local PR market is actively involved in crisis communication, and the developments are evident. However, it is crucial to have clients who trust the professionals. In Romania, this trust is lacking, perhaps more than in other places.

The number of companies that have publicly revealed their suffering from image issues, has increased tenfold over the past year, according to company data.