Employer Branding Agency.
Communication with Impact on Recruitment and Retention.
Understanding Employer Branding.
An employer brand is a company’s identity as an employer - it’s a combination of how their employees rank what it’s like to work for them, how the company promotes itself as an employer of choice, and how candidates perceive what it would be like to work for them.
Planning for the development of an employer branding and internal communications strategy is now accepted as the standard for most organisations in Romania.
Making the change and communicating it persuasively to your own colleagues and potential employees is crucial to the growth of the business .
We produce measurable results for every employer branding initiative.
Employer Branding for the Business and its People.
In an age of unprecedented disruption and change, it has never been as critical for companies and organisations to be agile, with the ability to adapt and change, often radically. And it’s never been so important to get change management right.
Change Management.
We can demonstrate how to create a compelling change story.
Understanding the psychology of change and applying the right communication to articulate the key messages.
Managing change due to market and technological advancements and deregulation.
Development of organisational culture to align with the corporate brand.
Communication is Vital for a Successful Employer Brand.
Of the many and varied factors that are involved in transformational change management, across all onboarding and employer branding, one thing stands out as being the difference between success and failure and that is communication.
Key Message Development.
We can aid with internal and external messaging development, alignment with the corporate brand proposition and development and delivery of KPIs.
We work with several creative teams to ensure successful alignment for the chosen employer branding and internal communication campaigns.
Internal Communication.
We have been involved in the development of several employee engagement programmes, even to the extent of creating a dedicated portal.
An effective internal communication strategy is the best way to make your workplace more informed, collaborative, engaged and productive.
Teamwork Makes Dream Work.
Internal communication has a major bearing on your company’s success, the way you communicate with your employees has a tremendous impact on teamwork, work ethic, efficiency, effectiveness and ultimately the entire work experience.
Break Down Organisational Silos.
Open and transparent communication is the best way to ensure your employees understand the company’s business strategy, vision and mission, ensuring alignment with the company’s values. It also plays an essential role in breaking down organisational silos.
Lighthouse is highly skilled in managing Internal Communication (IC) including top-down, bottom-up and peer-to-peer.
Talent Acquisition.
We understand that every business wants to hire the very best people in the market. This statement also works the other way as great employees with all the key attributes, only want to work for a great employer.
And if they rare talented and in demand, they will research the company on message boards and forums and get feedback from current and ex-employees.
Lighthouse has a solution for how to deal with these issues, and many more, which is included in our acclaimed employer branding and talent acquisition strategies and tactical plans
If you are interested in just a specific part of the Employer Branding services our PR Agency offers, please contact the Managing Partner for a proposal at
anamaria.gardiner@lighthousepr.ro
Independent Review and Assessment.
We can provide an independent review against your top 10 competition and undertake a true situation analysis, which may include private interviews with various current and ex-employees and a deeper analysis of the findings.
Transform Negative Posts in Positive.
We research any negative comments for our clients that have been posted on job boards and social platforms and develop remedial actions that counteract the negativity and transform it into positive outcomes.
Get in Touch with the Lighthouse PR Agency of Romania.
For a consultation and a proposal covering recommendations for strategy development , tactics, budgets and targets that we will reach, contact the Managing Partner.