Building Employer Brands That Attract The Best People

Employer Branding at Lighthouse PR

Employer branding is no longer a nice-to-have; it is a strategic advantage. At Lighthouse PR, we help organisations articulate who they are as employers, communicate authentically about their culture, and build long-term trust with current and future talent.

Experienced Employer Branding Professionals

We work at the intersection of communication, organisational identity, and employee experience. Our role is straightforward: to help companies communicate their value as employers with clarity, consistency, and credibility—internally and externally.

How The Experts Undertake Employer Branding Initiatives

Lighthouse PR offers a comprehensive employer branding strategy and execution service, tailored to your culture, business goals, and industry context.

1. Employer Brand Strategy

We define a clear, differentiated employer value proposition (EVP) that reflects the company’s identity and strengths.

This includes:

• EVP development and narrative architecture

• Culture and values articulation

• Talent positioning and strategic messaging

• Internal and external employer brand alignment

2. Internal Communication & Employee Engagement

Your people are the strongest ambassadors of your employer brand.

We support organisations with:

• Internal communication strategies

• Leadership communication and tone of voice

• Employee engagement programs

• Change and transformation communication

• Culture storytelling

• Employer brand governance and communication guidelines

3. Talent Attraction Communication

We help companies communicate with clarity and consistency across all talent touchpoints:

• Recruitment communication strategy

• Job ad positioning and messaging

• Social media employer branding content

• EVP-aligned career page copy

• Talent-focused public relations

• Recruitment marketing concepts

4. Organisational Reputation & HR Communication

We support HR teams with:

• HR announcements and sensitive communication

• Organisational updates and leadership messages

• People-focused corporate media relations

• Employer brand crisis communication

• Culture and values alignment

5. Employer Branding Campaigns

We design campaigns that reflect your identity and resonate with real candidates:

• Multichannel employer branding campaigns

• Social media storytelling and content creation

• Employee ambassador programs

• HR-focused PR campaigns

• Recruitment event communication

Every campaign is crafted to build recognition, strengthen trust, and support long-term hiring goals.

Great Employer Brands Choose Lighthouse PR

Organisations choose Lighthouse PR because employer branding is not treated as marketing—it is treated as a strategic function tied to business performance and corporate reputation. Our work is built on:

• Deep expertise in corporate communication

• Strong understanding of organisational behaviour and culture

• Proven experience working with HR and leadership teams

• Editorial quality and message discipline

• A long-term, reputation-first perspective

We help organisations stand out in a crowded market, attract the right people, and retain the talent that drives sustainable results.

Our Philosophy

A strong employer brand begins inside the organisation.
We believe employer branding must be:

• Authentic – grounded in reality, not polished slogans.

• Consistent – aligned across HR, leadership, and corporate communication.

• Human – reflecting real people, real work, and real values.

• Strategic – built to support recruitment, retention, and organisational reputation.

Our approach ensures your employer brand strengthens not only talent attraction but the broader corporate reputation that shapes stakeholder trust.

Let’s Shape a Stronger Employer Identity

Whether you need a complete employer branding strategy, communication support for a transformation, or a partner to elevate your HR communication, Lighthouse PR is here to help you build a meaningful employer brand—inside and out.