We Develop and Protect Corporate Brand Reputations.

Our work at Lighthouse PR spans economic, business and cultural relationships, across markets and borders, we are alert and sensitive to any news and events that may affect the business interests of our clients, in both a negative and positive manner.

Our role is not just to help manage and protect the brand, but to help it develop and grow into a leading brand that is trusted.

Just as we can be trusted with sensitive and complex corporate communication information.

Granular Business Knowledge.

We have the granular business knowledge and a thorough understanding of many key market sectors and can advise organisations in those sectors on how to steer communication to better meet business and stakeholder objectives.  

Adopting the Correct Positioning.

We position our clients as an authority in their respective markets, we do this as part of the natural flow of communication engagement, covering cultural, behavioural and personality, and combining purpose, integrity and reputation with education, leading to the establishment of trust.

Corporate communication is all of these things and more, it is the bedrock upon which the organisation conveys its key messaging to its employees, partners, investors, channels, suppliers and the general market.

Masters in Strategic Communication.

Firstly, we understand your business strategy, tactical plans and execution processes, then we undertake our own due diligence via our business intelligence framework.

This can involve utilising our media monitoring, social listening, web tools and much more, to gain a better understanding of what is working and what can be improved.

Communication Alignment.

We align ‘how you perceive yourself’, with ‘how you want to be perceived’ and ‘how you actually are perceived’ (model of perception)

Then, we undertake the same exercise across all your competitors and gain a clear understanding of your business positioning.

We insert all the findings into a standard matrix to decipher the positioning balances between all the key players in the market and use this to help identify the optimum communication framework for the business.

We help identify the correct context to align the communication throughout the business and help each business unit deliver against its communication objectives.

Annual Reports.

Investor Documents.

Corporate Communication Strategy.

Most organisations have numerous objectives to consider when developing their pr strategy and have to manage multi-faceted strategies to meet short, medium and long-term goals.

All three goals can be reasonably met with a strategic communication strategy that does not date, resonates with all your stakeholders and can be continuously developed into a profound monument of who you are, what you believe in, what you have achieved and what your vision is for the future.

Hands-on Expertise.

The expertise of the Lighthouse PR team is unsurpassed in creating, developing, scaling up, and managing many innovative and complex projects across Romania and the EU.

Deep Experience.

Our experience runs deep and spans expertise from directing and managing numerous campaigns for corporations across Europe in many highly specialised areas including Reputation Management, Thought Leadership, Media Relations, Influencer Management, Social Media Management and Crisis Communications.