Media Relations that Influences and Shapes Narratives.
Media Relations Services That Build Trust, Visibility & Influence
At Lighthouse, media relations is not a distribution channel—it is a strategic discipline grounded in credibility, insight, and long-term partnership.
We help brands earn the right visibility, speak with authority, and build a consistent presence across the outlets that matter most.
Our approach is simple:
Strong stories. Strong relationships. Strong results.
Strong, Long-Term Journalist Partnerships
Trusted Relationships Across National & International Media
Our PR network is built on credibility, consistency, and mutual respect. We maintain strong connections with editors, reporters, and producers across business, consumer, trade, and vertical publications.
Earned Media, Not Forced Exposure
We focus on meaningful coverage—insightful stories, expert commentary, exclusives, and context-rich interviews that elevate your brand rather than simply promote it.
Executive Visibility & Thought Leadership
Positioning Leaders as Credible Voices in Their Industry
We help executives become authoritative, media-ready spokespeople through strategic storytelling, message alignment, and targeted commentary opportunities.
Op-Eds, Interviews & Expert Insights
We design visibility programs that elevate leadership profiles, strengthen corporate reputation, and contribute to meaningful public dialogue.
Media Monitoring, Reporting & Insight
Know Your Share of Voice and What’s Driving It
We track coverage across all relevant channels, analyse trends, benchmark competitors, and identify opportunities for growth.
Clear Reporting & Strategic Recommendations
Our insights help you understand what’s working, what’s driving perception, and where to focus next.
Trusted & Professional Media Team.
Of course, having good personal relations with the Media is just part of our role, our knowledge and expertise are also great assets, but most of all it’s our integrity.
Our communications team can manage all the Media Relations for you, in doing so, we can assure you that every key journalist, not only in your specific market but in the mainstream also, will be made acutely aware of your position, views and opinions on key subject matters.
Comprehensive Media Database.
Journalist Database
Lighthouse PR retains the most accurate and up-to-date media database in the industry.
Industry Recognition as a Trusted PR Agency
We are recognised as a trusted PR organisation that delivers smart, relevant and topical content and can be relied upon to create, write and edit in a style that suits specific media channels.
Media Relations That Strengthens Reputation and Accelerates Growth
Media visibility is not the goal — credibility is.
We ensure every story, interview, and announcement supports your reputation, reinforces your positioning, and contributes to long-term influence.
With Lighthouse, your brand doesn’t just appear in the media.
It belongs there.
Strategic Media Positioning
Messaging Built for Journalists and Decision-Makers
Effective media work begins with a clear narrative. We help you define positioning, shape messages, and build storylines that are relevant, timely, and valuable for journalists and readers.
Angle Development & Media Mapping
We identify the right angles, the right spokespeople, and the right media environments to maximise impact and relevance.
Press Office & Media Outreach
End-to-End Management of Your Media Presence
We act as an extension of your team, managing interactions, requests, and outreach with precision and professionalism.
Our work includes:
press releases and media announcements
interview pitching and coordination
editorial briefings and media kits
reactive and proactive communication
exclusive stories and background briefings
journalist profiling - Q&A sessions
media landscaping and media training
Consistent, Coordinated Communication
Every touchpoint with the media aligns with your strategy, messaging, and business goals.
Storytelling That Moves Beyond Promotion
High-Quality Content That Drives Earned Coverage
We develop media materials that are useful, informative, and grounded in insights — the type of content journalists want to publish.
From Announcements to Deep-Dive Features
Whether launching a product, announcing results, sharing research, or showcasing impact, we craft narratives that resonate and deliver results.
Corporate Communication Services for International & European Businesses.
Lighthouse PR excels in Corporate Communication
It’s Who We Are
Lighthouse PR is a strategic communication agency built around one clear mission: to help organisations communicate with clarity, credibility, and long-term impact. We work at the intersection of reputation, business strategy, and public trust, providing companies with the guidance and execution they need to communicate with intention—internally and externally.
Managing Stakeholder Expectations
For more than a decade, we’ve supported leading brands, international organisations, and executives navigating complex markets and evolving stakeholder expectations. Our approach blends business thinking, editorial precision, and crisis-ready discipline, ensuring that every message is grounded in truth and drives measurable value.
Our Philosophy
Corporate communication is not messaging. It is management.
At Lighthouse PR, we believe communication must be aligned with leadership priorities, operational realities, and organisational culture.
Corporate Communication Strategy
We build strategies that strengthen reputation, support business objectives, and help companies speak with a unified, consistent, and responsible voice—across all channels, audiences, and critical situations.
Our philosophy is simple:
Say less. Mean more. Act with purpose.
Our Corporate Communication Framework
Effective communication starts with structure. Lighthouse PR uses a proprietary framework built around four pillars:
1. Strategy & Positioning
We define how a company shows up in the world—its narrative, its corporate tone, and its promise to stakeholders. This includes corporate messaging, leadership positioning, reputation strategy, and narrative architecture.
2. Organisational Communication
We help organisations build transparent, aligned, and resilient communication systems. From executive messaging to internal communication programs, we support businesses in shaping culture, strengthening engagement, and ensuring clarity during change, transformation, or uncertainty.
3. Media & Public Visibility
We deliver strategic visibility in the right channels, at the right moments. Our media relations approach prioritizes credibility, relevance, and long-term brand equity over noise.
This includes corporate media relations, business press outreach, editorial content, and thought leadership.
4. Crisis & Issue Management
As one of the few Romanian agencies with certified expertise in crisis communication, we guide companies through high-stakes scenarios—from early risk detection to real-time response, stakeholder management, and post-crisis recovery.
Our crisis approach integrates preparedness.
Master’s in Strategic Communication.
We first learn your business strategy, plans, and processes. Then, we conduct research using our business intelligence tools, which include media monitoring and social listening. This helps us see what is effective and what needs improvement.
Next, we ensure that how you see yourself aligns with how you want to be seen and how others see you. We conduct the same analysis for your competitors to gain a deeper understanding of your market positioning for analytical comparison.
Finally, we compile our findings into a standard matrix to compare the positioning of all key players and identify the best communication strategy for your business.
Corporate Communication Services
Lighthouse PR offers an integrated suite of corporate communication services designed for CEOs, corporate affairs teams, HR leaders, and organisations operating in highly regulated or reputation-sensitive industries.
Our communication services include:
Corporate communication strategy & annual planning
Corporate messaging & narrative development
Executive communication & spokesperson coaching
Reputation management & reputation audits
Internal communication strategy
Change communication & transformation communication
Media relations for corporate and business topics
Thought leadership programs
Corporate interviews, statements, and editorials
ESG & sustainability communication
Crisis communication planning, training, and real-time support
Stakeholder communication & public affairs messaging
Communication governance & tone-of-voice systems
How We Work
Our approach is tailored, structured, and executive-oriented:
Strategic first. Execution second.
Every project begins with understanding your business, risks, and strategic priorities.Collaborative and discreet.
We work as an extension of your leadership team, ensuring confidentiality and alignment.Data- and insight-driven.
We build communication on research, market analysis, and clear KPIs.Culturally fluent.
Our work reflects the nuances of Romanian stakeholders while meeting international standards.Long-term partnership.
We are committed to sustainable reputation building—not short-term noise.
Our Impact
Lighthouse PR supports organisations in strengthening their reputations, improving stakeholder trust, managing complexity, and communicating with confidence—during growth, transformation, and moments that matter most.
Through our strategic frameworks, advisory work, and daily communication support, we help companies become more consistent, credible, and resilient in all communications.
Let’s Build a Stronger Corporate Voice Together
Whether you need a full corporate communication strategy, a long-term partner, or specialised support for high-stakes moments, Lighthouse PR provides the clarity, structure, and expertise your organisation deserves.
Reputation Management Services for European SME’s.
Reputation Management
Protecting trust. Strengthening credibility. Shaping the story that defines your brand.
In today’s environment, reputation is one of the most valuable—and fragile—assets any organisation holds. Conversations happen fast, expectations shift even faster, and a single negative interaction can influence how customers, partners, investors, and employees perceive your brand.
Reputation Management is not just about responding to risk. It’s about building a resilient presence, rooted in trust, consistency, and clarity. We help companies proactively shape their narrative, navigate challenges, and maintain a strong, credible public image across every channel that matters.
Our Approach
Proactive
We anticipate risks, track sentiment shifts, and help you strengthen your reputation long before issues surface.
Strategic
Every recommendation is grounded in business priorities, stakeholder expectations, and long-term brand positioning.
Practical & Actionable
No jargon. No guesswork. Just clear steps, adaptable tools, and communication plans you can rely on.
Confidential
Reputation work requires trust. We treat every detail with strict discretion.
Why It Matters
A strong reputation drives customer loyalty, attracts talent, enables partnerships, supports investment decisions, and gives companies space to innovate—even when mistakes happen.
With the right management strategy, your brand becomes more resilient, more trusted, and better prepared for the complexities of modern communication.
Ready to Strengthen Your Reputation?
Whether you're navigating daily brand perception or preparing for high-impact communication challenges, we help you build a reputation that withstands pressure and reflects the true value of your organization.
What Reputation Management Means for Your Business
1. Monitoring What Matters
We track brand mentions, key conversations, industry sentiment, and emerging risks across online and offline channels. Real-time alerts and periodic reports help you understand how your brand is perceived—and what needs attention before it escalates.
2. Managing Risk and Issues
From customer dissatisfaction and negative reviews to media pressure or sensitive stakeholder concerns, we identify issues early and build structured responses that minimise damage and protect your brand equity.
3. Crisis Preparedness & Response
A well-managed crisis is a leadership moment. We design crisis communication protocols, train your spokespeople, and help you act swiftly and confidently when the unexpected occurs. Our approach ensures all communication stays aligned, transparent, and grounded in responsibility.
4. Building a Strong, Consistent Narrative
A solid reputation rests on a coherent story. We help define the messages that represent your business: who you are, what you stand for, and how you deliver value. We then ensure they are consistently reflected across media, digital channels, internal communication, and stakeholder touchpoints.
5. Strengthening Your Digital Reputation
Your online presence is often the first impression. We optimize all public-facing digital assets—from website messaging to social media positioning—and guide you on maintaining a trustworthy, authoritative voice in every interaction.
6. Executive Positioning & Thought Leadership
Reputation also lives in the people who lead your business. We develop leadership visibility strategies, media narratives, and thought-leadership content that elevate your executives as credible voices within your industry.
