Lighthouse PR Creates Stories that Control the Narrative.
This isn't just "another article about AI"
We’re no longer at the point of asking ourselves whether or not to use AI. I think it’s pretty clear to everyone that we’ve moved past the stage where anyone—agencies or creative departments included—could afford that luxury.
Optiplaza in the light of Lighthouse PR
Optical Investment Group is one of the giants in Romania’s optical retail industry... that you’ve probably never heard of.
But you’ve surely heard of its brands, which give it the widest market presence.
Interview with a PR Master
For her, offline materials and events have a shorter life span—they are ephemeral, “perishable.” Among the things she dislikes in the field is the confusion between marketing, social media, PR, digital, and communication.
The Great Social Media Unfollowing
Something strange happens when a social platform gets too big: it starts to lose its soul. We saw the first signs of this years ago when Facebook went from college campuses to everyone's phones.
Engage to create a growth mindset.
Employers seek heightened productivity at reduced costs. In recent times, businesses have faced enduring challenges due to economic fluctuations, prompting a re-evaluation of workplace strategies fueled by AI to bolster efficiency and amplify productivity.
Mastering strategic communication.
In late 2024, the Harvard Business Review unveiled findings from a comprehensive study that examined the most valued competencies for leaders within the C-suite, including CEOs, CFOs, CIOs, HR heads, and CMOs.