Lighthouse PR Creates Stories that Control the Narrative.

Media Training Matters - the key reasons revealed.
Mihaela Gidei Mihaela Gidei

Media Training Matters - the key reasons revealed.

Navigating the media landscape has become a critical skill for organisations in an increasingly complex world. At Lighthouse PR, we often organise media training sessions for our clients to help them communicate confidently and effectively with journalists.

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This isn't just "another article about AI"
Dan Talpalariu Dan Talpalariu

This isn't just "another article about AI"

We’re no longer at the point of asking ourselves whether or not to use AI. I think it’s pretty clear to everyone that we’ve moved past the stage where anyone—agencies or creative departments included—could afford that luxury.

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Optiplaza in the light of Lighthouse PR
steve gardiner steve gardiner

Optiplaza in the light of Lighthouse PR

Optical Investment Group is one of the giants in Romania’s optical retail industry... that you’ve probably never heard of.
But you’ve surely heard of its brands, which give it the widest market presence.

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Interview with a PR Master
steve gardiner steve gardiner

Interview with a PR Master

For her, offline materials and events have a shorter life span—they are ephemeral, “perishable.” Among the things she dislikes in the field is the confusion between marketing, social media, PR, digital, and communication.

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The Great Social Media Unfollowing
Lighthouse Team Lighthouse Team

The Great Social Media Unfollowing

Something strange happens when a social platform gets too big: it starts to lose its soul. We saw the first signs of this years ago when Facebook went from college campuses to everyone's phones.

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