News and Insights that Shape Communication
How to Optimise Your Content for AI Search Engines
GEO is viewed as the next stage of SEO. SEO helps your pages rank in search engines. GEO helps your content appear inside AI answers. Both matter, but AI tools read, interpret, and select information differently, so content needs additional structure and clarity to be recognised and cited by LLMs.
How to Build a Black Friday Campaign That Continues Working, Even After the Discounts End
At the Lighthouse PR Agency, we see Black Friday as more than a discount day (or month). It’s a chance to test your bold strategy, measure your creativity, and turn one-time buyers into long-term fans.
Media Training Matters - the key reasons revealed.
Navigating the media landscape has become a critical skill for organisations in an increasingly complex world. At Lighthouse PR, we often organise media training sessions for our clients to help them communicate confidently and effectively with journalists.
Free 72-hour Business Survival Kits - Part of the EU Preparedness Strategy.
All the members of the CCNE have been frequently asked about our stance on the EU’s initiative to promote 72-hour survival kits as part of its Preparedness Union Strategy.
This isn't just "another article about AI"
We’re no longer at the point of asking ourselves whether or not to use AI. I think it’s pretty clear to everyone that we’ve moved past the stage where anyone—agencies or creative departments included—could afford that luxury.
Optiplaza in the light of Lighthouse PR
Optical Investment Group is one of the giants in Romania’s optical retail industry... that you’ve probably never heard of.
But you’ve surely heard of its brands, which give it the widest market presence.