Lighthouse PR Case Studies Demonstrate Results

Case Studies: Real Impact, Measurable Results

At Lighthouse PR, every strategy is built on insight and results. Our case studies illustrate how clear communication, strategic thinking, and creativity can transform challenges into opportunities — whether it’s navigating a crisis, building an employer brand, launching a digital campaign, or training leaders to communicate with confidence.

Each example reflects our integrated approach to public relations, marketing, and corporate communication — combining analysis, innovation, and measurable outcomes.

Crisis Communication & Reputation Management

Context

A major retail chain faced a sudden reputational crisis after a product recall gained national media attention. Social media amplified consumer frustration, and misinformation began spreading online.

Challenge

The company’s priority was to protect trust and control the narrative before the situation escalated further. Internal teams were overwhelmed, and management needed expert communication guidance.

Lighthouse PR Strategy

Lighthouse PR was brought in to design a rapid response and media management strategy. Our consultants:

• Conducted an immediate risk and sentiment assessment.

• Prepared key messages and Q&A materials for management and store teams.

• Coordinated official press statements and interview requests.

• Implemented a real-time monitoring and reporting protocol.

Execution

A cross-functional task force was activated within 12 hours. Lighthouse PR guided daily media interactions, crafted empathetic messages addressing consumer concerns, and worked closely with legal and operations teams to ensure consistency across all communication channels.

Results

• Negative media coverage decreased by 65% within one week.

• Public sentiment on social media shifted from reactive to neutral/positive.

• The company regained the confidence of both consumers and internal stakeholders.

Takeaway

Effective crisis management is built on speed, clarity, and consistency. Lighthouse PR’s structured approach turned a potential reputational threat into an opportunity to reinforce transparency and leadership credibility.

Content Marketing & Thought Leadership

Context

A B2B technology firm wanted to position itself as an industry thought leader. Despite offering innovative products, their online visibility and engagement were low. Most marketing materials focused on product features rather than storytelling.

Challenge

The company needed to transition from product-centric messaging to insight-driven content that demonstrated expertise and credibility in their field.

Lighthouse PR Strategy

Lighthouse PR created a content marketing roadmap that combined editorial strategy with creative execution:

• In-depth industry articles and opinion pieces written for both owned and earned media.

• A content calendar aligned with product launches and market trends.

• SEO optimisation for blog articles and LinkedIn posts.

• Visual storytelling through infographics and explainer videos.

Execution

The campaign launched over 4 months, publishing bi-weekly articles and multimedia content under a unified tone of voice. Lighthouse PR coordinated closely with the company’s internal experts to ensure technical accuracy and narrative impact.

Results

• Website traffic increased by 55% and average session time doubled.

• The company’s LinkedIn engagement rose by 60%.

• Media references to the brand as an “industry innovator” increased noticeably.

Takeaway

Effective content marketing builds trust through consistency and insight. Lighthouse PR helps brands transform expertise into stories that educate, engage, and elevate reputation.

Digital Marketing & Online Visibility

Context

A professional services firm wanted to expand its client base through digital channels but lacked a unified online strategy. Their website had low traffic, inconsistent SEO, and limited social media performance.

Challenge

The goal was to build a strong digital presence that would generate leads, improve credibility, and align the company’s online image with its market leadership ambitions.

Lighthouse PR Strategy

Lighthouse PR developed a digital marketing framework focused on performance and positioning:

• Comprehensive SEO audit and content optimisation.

• Targeted Google Ads and LinkedIn campaigns to reach decision-makers.

• Website restructuring to improve navigation, design, and conversion flow.

• Integration of digital PR and social media for unified messaging.

Execution

We implemented the strategy in stages — starting with search visibility, followed by content amplification and paid performance campaigns. Results were tracked through analytics dashboards to adjust budget and messaging in real time.

Results

• Organic search traffic increased by 70% within six months.

• Lead conversion rates improved by 35%.

• The brand established a consistent online voice and stronger credibility among industry audiences.

Takeaway

Digital visibility is not just about presence — it’s about precision. Lighthouse PR connects strategy, creativity, and analytics to build measurable online impact for brands across industries.

Employer Branding & Internal Communication

Context

A large manufacturing company with over 800 employees sought to attract younger professionals while enhancing engagement among its existing teams.

Challenge

Despite competitive benefits, internal surveys revealed weak employer perception and low awareness of company culture among potential recruits.

Lighthouse PR Strategy

Lighthouse PR developed a comprehensive Employer Branding Program that included:

• A refreshed employer identity and communication narrative.

• Internal storytelling initiatives highlighting employee success.

• A series of short-format videos showcasing company life.

• Social media activation on LinkedIn and Instagram.

Execution

We coordinated with HR and management to align messaging, establish a unified brand tone, and launch a six-month content campaign centred on authenticity and inclusion.

Results

• Job applications increased by 40%.

• Employee engagement scores improved by 22% in internal surveys.

• The company gained local media recognition as a “top employer in the region.”

Takeaway

Employer branding is not just about visibility — it’s about authentic culture communication. Lighthouse PR helps companies attract and retain talent by connecting values with people’s everyday experiences.

Event Management & Corporate Visibility

Context

A technology company wanted to strengthen its brand visibility and stakeholder relationships through a major industry event marking its 10th anniversary in Romania.

Challenge

The event needed to combine corporate storytelling, brand positioning, and media engagement—within a limited timeframe and with top executives attending from abroad.

Lighthouse PR Strategy

We developed an integrated event communication plan including:

• Concept creation and thematic messaging.

• Event logistics coordination and guest list curation.

• Media relations and press kit development.

• Social media amplification and post-event coverage.

Execution

Lighthouse PR managed every detail — from stage design to live content creation — ensuring that brand values were communicated consistently. A short documentary-style video and visual materials were produced on-site to extend visibility beyond the event.

Results

• Over 150 high-profile attendees, including journalists, clients, and partners.

• 12 major media features in top-tier publications.

• Strengthened relationships with key stakeholders, resulting in new business leads.

Takeaway

Corporate events are powerful storytelling moments. Lighthouse PR transforms them into strategic brand experiences that connect, engage, and inspire.

Communication Training & Leadership Development

Context

A financial services company undergoing rapid growth identified communication gaps between management and employees. Internal meetings were often misaligned, and managers lacked confidence when addressing large teams or external partners.

Challenge

The company needed to strengthen leadership communication, improve clarity across departments, and build greater confidence among key spokespersons for media and client interactions.

Lighthouse PR Strategy

Lighthouse PR developed a custom communication training program focused on practical skill-building and strategic message alignment.
The program included:

• Leadership communication workshops focusing on clarity, tone, and presence.

• Public speaking and presentation coaching for senior managers.

• Media interview simulations and feedback sessions.

• Internal communication frameworks to enhance message flow and feedback culture.

Execution

Over six weeks, participants engaged in hands-on exercises, video analysis, and real-time coaching sessions. Each module was tailored to the company culture and communication priorities, ensuring relevance and immediate applicability.

Results

• 90% of participants reported higher confidence in public communication.

• Leadership messages became clearer and more consistent across departments.

• Internal surveys showed a 25% increase in employee satisfaction with managerial communication.

Takeaway

Strong communication builds strong leaders. Lighthouse PR helps organisations develop spokespersons and managers who inspire trust, deliver messages effectively, and lead with clarity.