Lighthouse PR Communicates ESG Programmes with Impact.
Delivering the Benefits of Environmental Social Governance.
Investors increasingly apply non-financial factors to their analysis process when determining risks and identifying growth opportunities. Considering these factors, we develop and deliver a short-medium and long-term ESG communication strategy for your organisation.
We blend deep sustainability knowledge with our media expertise to ensure you get a plan articulating your positioning and developing your ESG community with powerful messaging that delivers a compelling narrative for your brand.
Environmental.
This criterion considers how a company safeguards the environment, including corporate policies addressing climate change, energy savings, pollution and recycling by implementing guidelines both internally and across its partners and supply chains.
Environmental Screening.
In essence, investments are screened to ensure that companies act responsibly, requesting adherence to ESG policy to not only reduce risk but also to make companies accountable for any unethical or misleading practices.
Social.
This criterion examines how it manages relationships with employees, suppliers, customers, and the various communities in which it operates.
Adding substance to the proposition.
The company demonstrates that it considers the needs of the people equally as important as its profit, with the implementation of those values across the goals of effective crisis management, diversity, equality and inclusion (DEI), training, coaching and development.
Governance.
This deals with a company’s leadership, executive pay, audits, internal controls, and shareholder rights. The three domains of social, environmental and corporate governance are intimately linked to the concept of responsible investment (RI).
Investment Readiness.
Responsible Investment seeks to control the placing of its investments via several methods including, but not limited to, positive selection, integration and engagement.
Our ESG Communication Services.
Bespoke ESG.
ESG strategy compared to external market assessment.
Independent review against top 10 competitors.
Review and analysis of positioning, and external communications development strategy.
Streamlined key messaging and keyword development & alignment with brand
Communication channel development
Ongoing tactical development and execution.
Key ESG PR Solutions for the Business.
Creation of a compelling ESG & DEI blueprint storyboard that has the desired effect across all stakeholders.
Application of the psychology of change within the operation and within the markets in which it operates, applying the right communication methodology to articulate the key messages.
Development of a tailored plan that positions the client organisation as a leader in this area across a well-thought-out and carefully managed execution.
Meaningful ESG Communication.
In an age of unprecedented disruption, it has never been as critical, as it is now, for companies and organisations to embrace positive change, with a focus on the consideration of the planet and people, as equal to profit.
There are many and varied factors that are involved in these policies, one that stands out as being the difference between success and failure is the ability to effectively communicate the context of the key messages to deliver persuasive reasoning.