
ESG Communication Agency.
Delivering ESG Messages with Impact.
Ensuring the Benefits of Social and Environmental Governance.
Investors are increasingly applying non-financial factors in their analysis process when determining risks and identifying growth opportunities.
By considering these factors, we develop and deliver a short, medium, and long-term ESG communication strategy for your organisation.
We combine in-depth knowledge in sustainability with our media expertise to ensure you receive the very best proposals.
A plan that articulates your positioning and develops your ESG community with powerful messages that provide a compelling story for your brand.
Environmental
This criterion considers how a company protects the environment, including corporate policies addressing climate change, energy savings, pollution, and recycling, by implementing guidelines both internally and with its partners and supply chains.
Environmental screening.
Essentially, investments are analyzed to ensure that companies act responsibly, demanding adherence to ESG policies not only to reduce risk but also to hold companies accountable for any unethical or deceptive practices.
Social
This criterion examines how relationships with employees, suppliers, customers, and various communities where the company operates are managed.
Adding substance to the proposal.
The company demonstrates that it considers people's needs as important as its profit by implementing these values within the objectives of effective crisis management, diversity, equity, and inclusion (DEI), training, and development.
Governance
This refers to a company's leadership, executive remuneration, audits, internal controls, and shareholder rights. The three areas - social, environmental, and corporate governance - are closely linked to the concept of responsible investing (RI).
Preparing for Investment.
Responsible investing seeks to manage the placement of its investments through various methods, including, but not limited to, positive selection, integration, and engagement.
Lighthouse PR Agency ESG Communication Services.
Meaningful ESG Communication.
In an era of unprecedented disruption, it has never been more important for companies and organizations to embrace positive changes, emphasizing the consideration of the planet and people as equally important as profit.
Success and Failure.
There are many and varied factors involved in these policies, one that stands out as the difference between success and failure is the ability to effectively communicate the context of key messages to provide a compelling rationale.
Applying the Psychology of Change in Communication:
Using appropriate communication methodologies:
Adopt an approach based on psychology and behavior research to understand how the audience perceives ESG and DEI messages.
Audience segmentation and message adaptation:
Segment the audience based on awareness and engagement levels with ESG and DEI. Tailor messages to fit the specific concerns of each value segment.
Positioning as a Leader in ESG.
Demonstrating continuous commitment: Communicate the organisation's progress and achievements in ESG and DEI through increased transparency and regular reports.
Engaging with relevant communities: Collaborate with local and industry communities to amplify the impact of ESG and DEI initiatives and build a strong reputation as a leader in the field.
By applying these strategies and tactics, organisations can strengthen their commitment to ESG and DEI authentically and efficiently, while simultaneously building strong relationships with all involved stakeholders.
Creating a Compelling ESG and DEI Scenario.
Detailed analysis of the organization's values and commitment:
Begin by clearly understanding the organization's ESG and DEI values and commitments. Identify strengths and challenges in this domain.
ESG strategy compared to external market assessment.
Independent evaluation compared to the top 10 competitors.
Review and analysis of positioning and external communication strategy development.Defining objectives and target audience:
Set clear short-term and long-term objectives regarding ESG and DEI. Identify key stakeholders and relevant influence groups for the organisation.
Developing a Customised PR Plan.
Develop specific communication tactics that support the organisation's ESG and DEI objectives.
Streamlined key messages and development of keywords aligned with the brand.
Development of communication channels.
Continuous tactical development and execution. Careful implementation management:
Implement the plan in clear stages, monitoring and evaluating the impact of each PR initiative. Ensure messages are consistent and authentic.