The Lighthouse PR Team Protects, Manages and Improves Reputations.
Our Reputation Management Services Empower Clients to Reduce Reputation Risk and Optimise Brand Perception.
Brand Reputation.
Compared to brand reputation management which only concentrates on a single brand, Reputation Management encompasses the overall corporate environment and tackles potential risks which could lead to damage to reputation.
Our experts possess substantial expertise in preventing such reputational issues and are well aware of the areas where a reputation could easily be harmed.
It is our belief that taking preventive measures is more beneficial and economical than treating the consequences.
Mitigation of Reputation Threats.
Lighthouse PR provides a 24/7 news and social media monitoring programme to identify likely threats to the business's reputation, in addition to proposals to manage and mitigate instances before they can escalate. Ensure that you monitor and measure everything Contact us for more details.
Reputation Risk Assessment.
Navigating reputation risk is paramount in a digital environment. Prevention and preparation for all scenarios are preferable, we provide valuable insights and recommendations to ensure that pivotal steps are taken to reduce the risks associated with areas that can afflict reputational damage.
Building a Great Reputation.
We analyse companies and their brand perception in the market. We look introspectively at the business operation and assess the authenticity of the corporate positioning, its communication and the existing levels of protection.
From an initial audit, we can propose measures to amplify your reputation, gaining the integrity, authority and trust desired, to culminate in the foundation for growth.
Reputation Management Training.
Training in Reputation Management can be provided to the senior management team and or key staff, to ensure that the correct measures are swiftly and efficiently undertaken to mitigate risk.
It can take 10 years to build a great reputation and 10 minutes to ruin it. The perfect storm may never arrive - but smaller issues can easily escalate - are you prepared?
Cyber Attack.
With all the advances in technology and cyber-security, cyber crimes remain prevalent today. Yes, it’s the biggest growth market! And expected to grow to €350Billion+ in the next 5 years.
A simple key logger inserted into the company’s servers will provide key name access to all your data, and ransomware threats are now more than €100M across the EU alone. ( and that is only what is known)
Corporate Espionage.
Corporate espionage is common among the retail, financial, and public sectors, as they have high competition and often suffer from a lack of investment in cybersecurity.
Industries that rely heavily on R&D – including the computer hardware manufacturing, IT, automotive, energy, aerospace, and chemical sectors – should be extra cautious, places where technologies are costly to develop, they can become desirable targets for spies.
Poor Supply Chain Management.
It is very likely that reports of vendor exploitation, or even financial troubles, will be leaked. Clients will certainly hear the rumours, resulting in hefty repair costs for your brand's reputation. Do you have supply chain management protocols in place to avert such circumstances?
Regularly deferring payments to providers is an issue that could rapidly develop into a serious crisis. Vendors often share their experiences, especially when payments are delayed. If your competitors are aware and the media is notified, then reputational damage will begin.
Poor Media Relations.
Not being able to effectively manage the media or delivering poor public speaking, or demonstrating nerves under the pressure of a live public tv or conference debate also sends the wrong signals. We are highly proficient in media relations management.
The company spokesperson should obviously be trained in these areas, if not, then they will likely avoid debates, which without a strong media presence, high levels of authority, reputation and trust can become difficult to earn.
Hiring the Wrong People.
Poor hiring decisions can wreak havoc on both individual and organisational reputations. For positions such as Board or Director roles, one should take care to ensure that the hire has the correct documentation.
Comprehensive due diligence and personnel screening incorporating psychometric tests and role-play scenarios are highly advisable. A communications expert can easily identify rogues, liars, and cheats, an invaluable aid in assessment.
Product Recalls.
Thousands of product recalls happened across the EU in 2023 alone, across a multitude of industries, and for a variety of reasons, all causing serious damage to brand equity for corporations and their partners.
Lighthouse is experienced in managing these situations and can advise accordingly.
Health & Safety Issues.
With the addition of workplace ‘stress’ now being classified as part of Health & Safety, this area merits serious consideration for ESG compliance.
Many businesses have experienced severe consequences after neglecting to adhere to health and safety standards to cut costs. An EU study states that most workplace accidents (90%) are caused by human error, which can lead to litigation.
Social Governance.
As one of the founding pillars of the ESG movement, the concept of putting people as equal to profit is a philosophy that we can all agree upon.
But to improve the well-being of the employees it is logical that the business that employs all the staff is well protected.
For our retained clients, we provide a strategic hands-on team to work with your key staff, to deal with any situation in which we provide the deep experience to resolve reputational issues, with little fuss, immediately.