Lighthouse PR Generates Results that Drive Business Growth.
Lighthouse PR Contributes to Your Business Results.
By utilising best-in-class data-driven performance applications, we track and measure performance across key metrics. This allows us to monitor the effectiveness of all campaigns and strategies in real-time.
Our approach ensures that clients can see tangible results, from increased brand visibility to the activation of new customers. By continuously assessing and optimizing performance, we help drive growth and enhance our clients' presence in the market.
Market Insights Drive PR Effectiveness.
We assess what media channels work best for each client, allowing us to focus attention on those that are directly related to the client’s preferred target audience.
After segmenting, clustering and profiling, we push relevant and compelling key messages via the optimum channels that reach the people that clients wish to influence.
Performance Management of all Projects.
We can measure the efficiency and effectiveness of every campaign we undertake for our clients and map this against their competitors.
This provides valuable insight into exactly what competitors are doing, what media channels they are using and their proposition.
Based on this business intelligence we are able to craft superior PR initiatives that typically yield the results that you can see below.
Lighthouse PR Generates Results, Guaranteed.
Measurements are for just one client for the period
January - December 2024
All content is created by our PR teams.
Created for approval, wih accompanying images via a rigorous validation processes. Nothing is released without sign-off from the client.
We provide full PR Advisory for all our clients.
Ensuring that Tier 1 Media is optimised for media sourcing, facilitating the best tactical action plans to target specific target customers segments and profiles.
Client A (2024 data) - THE FACTS
> 82 Press Releases distributed.
> 4118 articles published.
> 9634 genuine business leads generated.
> 4437 new customers acquired.
Media space and coverage analysis = PR value of over 314,000 euros, when measured against advertising costs, without accounting for the incremental positive impact of numerous PR news stories, which provides an incredible RoI.
ISO 9001 certified for Quality Service Management.
Comprehensive reports via our advanced media monitoring and social media listening tools, everything is managed, monitored and measured.
ISO 27001 certified for Information Security.
Protection for all client confidential and sensitive corporate information. In a world of increasing cyber attacks, client data is in safe hands.