Lighthouse PR generates tangible results that stimulate business growth.
Lighthouse PR makes a positive, valuable contribution to your business results.
We provide all our clients with a comprehensive analysis of their PR achievements, this is then tracked using clients’ internal systems to monitor and measure performance, from the number of media mentions, and articles published, to leads and new customers activated.
Valuable market insights drive PR effectiveness.
We assess what media channels work best for each client, allowing us to focus attention on those that are directly related to the client’s preferred target audience.
After segmenting, clustering and profiling, we push relevant and compelling key messages via the optimum channels that reach the people that clients wish to influence.
Managing, monitoring and measuring all PR projects.
We can measure the efficiency and effectiveness of every campaign we undertake for our clients and map this against their competitors.
This provides valuable insight into exactly what competitors are doing, what media channels they are using and their proposition.
Based on this business intelligence we are able to craft superior PR initiatives that typically yield the results that you can see below.
Our Standard Results for PR
Measurements are for just one client for the period
January - December 2023
All content is created by our PR teams and drafted for approval, wih accompanying images via a rigorous validation processes. Nothing is released without sign-off from the client.
We are ISO 9001 certified and provide comprehensive reports via our advanced media monitoring and social media listening tools, everything is managed, monitored and measured.
Using tracking systems we can validate the source of all incoming traffic to the client’s site and provide a ranking assessment of lead quality, source-defined.
We advise each client to ascertain the best source of new customers and conversion ratios, in order to fine-tune the pr strategy, focusing on RoI scenarios.
PR Coverage costs = just 30% of Advertising expenditure
For one client only > From just 82 Press Releases distributed in 2023 accounted for 4118 articles published.
9634 genuine business leads created from PR activity, resulting in over 4437 new customers and counting.
Assessment of media space and coverage provided a PR value of over € 140,000.
Costs are a fraction of that, without accounting for the incremental positive impact of numerous PR news stories providing an incredible Return on Investment (RoI).