Lighthouse PR - Number One Crisis Communication Agency in Romania.
Crisis Management
Protecting Reputation When It Matters Most
Crisis management is not about reacting quickly—it is about making the right decisions under pressure. At Lighthouse PR, we help organisations prepare for, navigate, and recover from high-stakes situations with clarity, discipline, and authority.
Best Practice Crisis Processes
Our crisis management practice is built on years of experience guiding companies through reputational threats, operational disruptions, and complex stakeholder challenges. From early risk detection to war-room execution, we support leadership teams in taking control of the narrative and minimising long-term impact.
Our Approach
We combine strategic thinking with hands-on crisis execution. Every intervention follows our structured model:
1. Prevention & Preparedness
A crisis is easier to manage when the organisation is ready.
Our preventive services include:
Crisis audits and vulnerability assessments
Crisis playbooks and scenario planning
Spokesperson protocols and rapid-response chains
Message architecture for critical incidents
Media training for executives and operational leaders
Monitoring systems and escalation thresholds
2. Real-Time Decision Support
When a crisis breaks, timing is everything.
We operate as an extension of the leadership team, providing:
Situation analysis and strategic recommendations
War-room coordination and decision-making support
Rapid message development and internal alignment
Stakeholder mapping and reputation risk assessment
24/7 counsel and real-time monitoring
3. Stabilisation and Impact Mitigation
We help organisations stop the crisis from escalating, regain operational control, and prevent secondary reputational damage.
This includes:
Immediate communication to stakeholders
Legal, operational, and PR alignment
Media containment and journalist management
Social listening and misinformation control
Employee communication and leadership messaging
Community and customer communication
4. Recovery & Trust Rebuilding
After the emergency phase, long-term recovery is what shapes reputation.
Our recovery services include:
Post-crisis narrative repositioning
Corrective communication and trust restoration
Executive visibility and stakeholder reassurance
Lessons learned and process redesign
Corporate reputation rebuilding plans
In a Crisis - Call Lighthouse PR
We support organisations through crises such as:
Operational disruptions
Legal or compliance issues
Data breaches and cyberattacks
Product recalls or safety issues
Executive transitions or leadership scandals
HR conflicts and internal incidents
Media investigations and reputational attacks
Social media backlash and misinformation
Sensitive ESG issues or community incidents
Our crisis management team operates discreetly, effectively, and with absolute accountability to your organisation’s reputation and long-term trust capital.
For Crisis Resolution, Talk to the Experts.
From Chaos to Clarity
Crisis resolution is where strategic communication meets operational recovery. This is the phase where we help organisations move from reactive crisis mode to structured rebuilding—restoring trust, stabilising relationships, and repairing reputation.
At Lighthouse PR, crisis resolution is not damage control; it is a disciplined process that ensures your company emerges stronger, more resilient, and better positioned for the future.
Our Crisis Resolution Process
1. Reputation Diagnostics
We begin with a thorough review of:
What happened
How the organisation responded
How stakeholders perceived the crisis
What risks remain active
What vulnerabilities enabled the situation
This diagnostic allows us to develop a targeted resolution plan grounded in facts and insight.
2. Stakeholder Stabilisation
Crises fracture trust. We help rebuild it by addressing the needs and expectations of each critical group:
Employees
Customers
Partners
Regulators
Investors
Media
Communities
Our strategies include reassurance campaigns, listening sessions, transparency protocols, and accountability messaging.
3. Corrective Communication
To move forward, an organisation must demonstrate responsibility and concrete action.
We craft:
Public messages and statements
Q&A documents
Executive messaging
Apology or accountability communication
Platforms for transparency and continued updates
Clear commitments to corrective measures
Every message is designed to close the crisis narrative, reduce speculation, and provide a structured path to recovery.
4. Rebuilding Reputation
Beyond restoring stability, we help reposition the company’s corporate narrative:
Leadership visibility programs
Thought leadership and editorial content
Positive media engagements
Culture and employer brand reinforcement
ESG and community engagement strategies
Corporate storytelling that reinforces long-term principles
Our goal is simple: move the company from crisis memory to renewed credibility.
5. Structural Resilience
Every crisis leaves lessons.
We work with leadership to strengthen internal systems so the organisation becomes crisis-resilient:
Updated playbooks
Governance improvements
Communication chain redesign
Culture and policy updates
Training and simulation programs
Effective resolution ends not with a statement, but with a stronger organisation.
Crisis Communication
Keeping Employees and Customers Happy When a Crisis Hits
In moments of uncertainty, the right message at the right time can determine whether a company preserves its reputation or faces irreversible damage. Lighthouse PR specialises in crisis communication that is fast, precise, and aligned with both legal risk and public expectations.
Our crisis communication philosophy is grounded in three principles:
Be truthful. Be timely. Be in control.
Essentials of Crisis Management
1. Rapid Response Messaging
We develop crisis communication materials in real time, including:
First-response statements
Public announcements
Media statements
Internal employee messages
Customer and partner communication
Social media posts and holding messages
Crisis Q&A documents
Positioning lines for spokespeople
Every piece of communication is crafted to reduce speculation, maintain control, and set the narrative before others define it.
2. Media Management & Press Handling
During crises, media pressure intensifies.
We manage the full relationship, including:
Press inquiries and journalist coordination
Briefings and controlled disclosures
Protecting spokespersons from aggressive questioning
Ensuring legal and factual consistency
Protecting executives from reputational exposure
Monitoring the media cycle and adjusting messaging
Our goal is to contain and reduce media noise, not amplify it.
3. Executive Communication & Spokesperson Coaching
We coach leaders in how to speak under pressure—calmly, clearly, and strategically.
This includes:
Crisis interview preparation
Media training under hostile conditions
Leadership talking points and scripts
Tone, posture, and communication discipline
Preparation for regulatory, investor, or internal briefings
A well-prepared spokesperson is one of the strongest crisis mitigation tools.
4. Digital Crisis Communication
Online crises develop at varying speeds.
We help organisations navigate:
Social media escalation
Viral misinformation
Online speculation and hostile comments
Digital monitoring and real-time response
Platform-specific messaging strategies
Community management under crisis pressure
We act fast to correct the narrative and prevent further amplification.
5. Internal Crisis Communication
Employees must hear from leadership before they hear from the media.
We craft internal strategies that maintain alignment, trust, and operational continuity:
Leadership announcements
Manager toolkits
Internal FAQs
Live briefings and CEO messages
Communication sequences for HR-sensitive cases
Clear internal communication is the backbone of crisis stability.
Why Lighthouse PR
Crisis communication is a discipline, not a reaction.
Organisations choose Lighthouse PR because we bring:
Proven experience across multiple industries
Confidentiality and executive-level trust
Structured methodology and crisis governance
Strategic clarity under pressure
Deep understanding of media dynamics
Strong alignment with legal and regulatory constraints
A calm presence in moments of high uncertainty
We help leaders stay focused, confident, and in control—even when the situation is not.
Romania’s Leading Crisis Consultancy with a Proven Track Record
With the experience of managing 100+ crises in Romania, Europe and beyond, and with the full support of the EU’s Crisis Network team, it is unlikely that we will discover a situation that we have not previously dealt with.
Lighthouse PR Provides the Complete Service
We provide the full gamut of crisis services, including crisis preparation and management, all communication aspects and crisis resolution.
Our recommendation is to have a thorough crisis management plan in place, ready to respond positively and help protect your brand and reputation.
Extremely well equipped to deal with crises
The Lighthouse team is well-equipped to provide this in addition to managing any unforeseen challenges. Our insights and expertise in crisis management have helped countless businesses overcome even the most difficult situations.
The Best People to Manage a Crisis.
Lighthouse is the only crisis communications agency in Romania and the first in Central & Eastern Europe to be elected to join as an exclusive member of the prestigious CCNE for Romania and the Republic of Moldova.
CCNE is the Elite Crisis Communication Network for Europe.
With this strategic alliance, Lighthouse can deliver best-practice crisis management and crisis communication solutions, leveraging the huge experience of the EU network to benefit all businesses in Romania.
More about the Crisis Communications Network for Europe HERE.
