Social Media Agency.

Social Media Strategy.

Nearly every successful business uses social media platforms for its communication campaigns as more businesses recognise the power of networks such as Linked In, Facebook, YouTube, Snapchat, Instagram and TikTok to aid the process of attracting, engaging and persuading customers.

A significant majority of thriving businesses incorporate social media platforms into their communication campaigns, recognizing the widespread adoption of this digital medium.

We Go Beyond Routine Posts.

Our Social Media Strategy Services include the development of innovative and targeted campaigns. Whether it's a product launch, a promotional event, or a brand awareness campaign, we conceptualise and execute campaigns that have an impact.

We Create a Social Media Blueprint.

Our team crafts a detailed strategic roadmap tailored to your brand's unique goals. We analyse your target audience, industry landscape, and competitors to create a roadmap that guides every aspect of your social media presence for maximum results.

Social Media Influencers.

We Manage Influencers.

Lighthouse works with Influencers with 50k, 1M, 5M and 10M followers. We analyse their reach and advise each client on the type of influencer collaboration for social media planning, including exposure guarantees and budget.

Vast Potential.

In the ever-evolving realm of social media, establishing robust influencer relations is not just a trend; it's a necessity, especially for those brands with a substantial authoritative footprint in their respective market areas.

While the potential is vast, only a few select brands have successfully cultivated influencer platforms and forged strategic partnerships that resonate seamlessly with their target audiences.

One Size Does Not Fit All.

We understand that one size doesn't fit all. From nano and micro-influencers, who engage closely with niche audiences, to macro and mega-influencers with massive reach, our influencer network is substantial, deep, wide and diverse.

This diversity allows us to craft strategies that resonate with various audience segments, ensuring comprehensive coverage and impact.

A Tactical Approach.

We have undertaken numerous tactical approaches over the years. As a result, we know what works, and more importantly, the most effective tactics that need to be deployed, to reach the strategic objectives.

To date, we have exceeded every objective, for every campaign for every client. We are driven to succeed.

Social Media Checklist.

Below is a small example of the key content areas that our social media teams utilise to help drive social media performance.

Quality content increases likes and shares, improving the reach across the target audience and generating mass awareness without any extra costs.

• Daily Topical

• Comments and Opinions

• Factual References

• Market Barometer

• Case Studies

• User Stories

• Application Feeds

• Trending Reports

• Financial Indicators

• Product / Service Stories

• Behind-the-Scenes

• Certifications and Awards

• Challenges and Contests

• Customer/Employee Testimonials

• Environmental, Social Initiatives

• Seasonal, Holiday Content

• Polls and Surveys

• Soundbites

Social Media Platforms.

It’s clear that using social media is vital for business and making it work to your advantage is critical, but do you know the best platforms to reach your target audience, and how to maximise the impact of your social media campaigns?

We Map your Target Audience.

Do you know the segment, cluster, profile and detailed demographics of your target audience? and do you have rock-solid plans on how best to reach them on the platforms they use?

If your response is negative to any of these questions, you might be overlooking a significant opportunity to harness the potential of social media.

Reach out to the Social Media Team at Lighthouse to schedule a meeting and explore strategies for elevating your online presence to new heights.