Your Trusted Communication Partner for Romania and Southeastern Europe.

Ana Maria Gardiner — The Intelligence Behind the Communication Counsel

Ana Maria Gardiner was destined to become a different kind of diplomat.

She graduated top of her year in political science, a circle whose members are in political and diplomatic positions for Romania across the globe. Instead, she chose to become a political journalist, later moving into investigative and business journalism.

Understanding Power Vacuums

For years, she worked at the heart of the political and diplomatic circles she had been educated to understand, interviewing the figures shaping Romanian and regional geopolitics and producing the kind of analytical insight into political and geopolitical dynamics that only someone with her academic formation could credibly deliver.

Moving in the Right Circles

After seven years in journalism, during which she worked across almost every major news format — from newspapers and business media to magazines, news agencies, and radio — Ana decided to go deeper into the other side of business: how things actually work inside leading international companies.

International PR Agencies

She went on to work for and learn from six different PR agencies, including several ranked among the top 10 globally, in Bucharest and Dubai, while coordinating communication campaigns across Central and Eastern Europe, the Middle East, and North Africa.

Lighthouse PR - The Coming of Age

When she decided to set up Lighthouse PR, she wanted to create a company where senior consultants could use global best-practice tools, frameworks, and tactics on projects with real strategic intensity, while also building a healthier, more sustainable professional life.

A company where people give their best but also have a voice in how things are done. A perfect work-life balance.

Reputation as a Crisis Powerbroker

In addition to building B2B and B2C communication campaigns designed to win the hearts and minds of end customers, Ana acts as a crisis manager, crisis communication consultant, and crisis simulation trainer. She has a 100% success track record in crisis projects, with success measured not as reputational theatre but as the achievement of concrete business objectives.

Elite Client List

JP Morgan, Franklin Templeton, HSBC, Coca-Cola, Heineken, EssilorLuxottica, Egger, Lexus, Carrefour, Siemens Energy, and Pfizer are among the clients Ana and her team have proudly served over the years. From oil and gas to the wood industry, from FMCG and retail to finance and technology, she has covered all major business verticals.

Strength in Strategic Communication

Ana brings to every Lighthouse PR engagement the analytical intelligence of someone trained in political science at the highest level — understanding how regulatory bodies, government institutions, and power networks actually make decisions, form positions, and respond to pressure. She brings the editorial instinct of a top journalist—knowing how stories are built, what makes them run, what kills them, and how to construct a communications position that holds up under the scrutiny of someone trained to find the gap between what is said and what is true.

Managing Complex Communication Strategies

And she brings more than 15 years of experience as a communication consultant for leading international companies, translating complex business realities into strategic counsel, credible narratives, and communication decisions that protect reputation while supporting concrete business objectives.

The Lighthouse PR Approach to Strategic Communication

We begin by examining your organisation from every angle. We analyse your positioning, audiences, market environment, competitive landscape, and communication challenges. From this foundation, we craft integrated plans that unify PR, digital strategy, content creation, social media, SEO, PPC, and brand messaging into one coherent direction.

The result:
Communication that is consistent, credible, and fully aligned with your business objectives.

The Partnership Behind Lighthouse PR

There is no other agency in Romania — and very few anywhere in Europe — where the founding partnership brings this depth of formation, this breadth of experience, and this combination of disciplines to every client engagement.

This is not a credentials claim. Lighthouse PR was built differently. Steve brings over 30 years of commercial transformation, brand stewardship, and marketing strategy at the highest level.

Anamaria brings the political intelligence, investigative instinct, and communications counsel that only her specific formation produces.

Why Leading Organisations Choose Lighthouse PR

As a leader in PR and Marketing, we bring a level of dedication, discretion, and involvement that is uncommon in other agencies, as judged by our public references.

Our specialists provide high-level strategic experience, extensive international exposure, and strong academic backgrounds—allowing them to advise leadership teams with authority and precision.

A Long-Term Partnership Approach Grounded in Credibility and Trust

Executives who value strategic, credible, and forward-thinking communication see Lighthouse PR as a long-term partner—one that anticipates needs, mitigates risks, and delivers measurable impact

A Consultancy Obsessed With Quality and Security

When you work with Lighthouse PR, you’re trusting us with two things that matter directly to your business: the quality of the work and the confidentiality of your information. In communications, both are non-negotiable. A single mistake can dilute a message, delay a decision, or create reputational exposure. A single leak can create consequences that are far harder to reverse.

That is why we treat quality management and information security as operational disciplines, not nice intentions. Our approach aligns with two globally recognised standards: ISO 9001 (Quality Management) and ISO/IEC 27001 (Information Security Management).

Every society operates on concentric circles.

The outermost circle is public

Visible, accessible, and available to anyone with a message and a platform.

The middle circle is professional

Built through industry presence, reputation, and the slow accumulation of credibility that grants access to rooms the general public never enters.

The innermost circle is private

The conversations that happen before the decisions are announced, the relationships that determine outcomes before the process begins, the network that governs without ever appearing on an organisational chart.

Most businesses spend their entire communications budget operating in the outer circle and wondering why the results feel insufficient.

Why this matters in 2026

Modern communications runs at speed, across multiple channels, often with distributed teams and digital collaboration. At the same time, reputational scrutiny is higher, disinformation spreads faster, and a single error or leak can have an outsized impact.

Clients need a PR partner that can deliver quickly without compromising control.

A Family-Owned Consultancy Delivering Personalised, High-Quality Communication.

At Lighthouse PR, performance management isn’t a slide — it’s how we work. We set clear objectives, define measurable indicators, build realistic timelines, and review progress consistently. That discipline keeps strategy grounded, execution tight, and results visible — from media impact and stakeholder trust to internal alignment and crisis readiness.

As the exclusive Romanian member of Eurocom Worldwide and the exclusive local representative of the Crisis Communication Network Europe (CCNE), we offer clients rare access to global expertise, trusted crisis communication partners, and international visibility.

A Culture Built on Emotional Intelligence & Authentic Communication

Our agency culture is defined by empathy, reflection, and integrity. We attract professionals with exceptional emotional intelligence — individuals who listen deeply, build trust, and handle complex communication challenges with composure and clarity.

These skills strengthen our relationships with clients, enhance our internal collaboration, and fuel the quality of work we deliver.