
Lighthouse PR Creates Stories that Control the Narrative.

Romanians' online interaction with authorities is the worst in the EU
84% of Romanians do not interact with authorities online
The share of Romanians who, in 2023, interacted online with authorities or public services for personal purposes was below 16%, while the European average is 60%. With this participation rate, Romania ranks last in Europe, below Bosnia Herzegovina.

ESG includes major elements of crisis communication
As management and boards focus on addressing the immediate-term challenges of crisis situations, ESG factors will be critical elements of both short-term strategic decisions and longer-term strategic planning.

CEOs - Get prepared for an internal or external crisis.
For those of you that are not aware of what constitutes a ‘crisis’ in the business, it can include anything from fraud, a customer going bust, a supplier that stops supplying, health and safety issues, union strikes, cyber-attacks, data leaks, product service issues and many more.

Entrepreneurial Guidelines
As a company grows and scales up, it's important to take certain steps to ensure that the business is set up for success. There are several areas that companies should focus on during high-growth or scale-up phases.

How to leverage your Linked in network for quality leads
With over 65 million business decision-makers in its network, according to LinkedIn's own statistics as of late 2022, the platform offers a unique opportunity to engage your prospects in the most relevant context.

How to prepare your company for potential crisis situations
In the face of a crisis, the urgency to communicate is paramount. When business operations are disrupted, all those impacted - from customers to employees, suppliers, and partners - seek reassurance and clarity on the situation.