Entrepreneurial Guidelines

As a company grows and scales up, it's important to take certain steps to ensure that the business is set up for success.

Here are a few key areas that companies should focus on during high-growth or scale-up phases:

Establish clear goals and objectives:

It's important to have a clear vision of what you want to achieve as a company and to communicate the ambition levels to your team. This will help everyone understand the direction the company is headed and how they can contribute to the strategic direction of the business.

Build the structure and team:

As your company grows, it's important to have the right business model and structure in place with a strong and capable team to ensure high levels of efficiency and effectiveness. This may involve hiring new employees, training and developing existing team members, and building a positive culture.

Foster a culture of innovation:

High-growth companies need to be constantly adapting and evolving to meet the changing needs of the market. Encourage your team to come up with new ideas and approaches to the processes and create an environment where creativity and innovation can thrive.

 
Focus on customer satisfaction:  

Your customers should always be a top priority. Make sure to listen to their needs, ensuring that the time is taken to review the benefits of fine-tuning business operations aligned to achieving ongoing customer satisfaction.

Develop a strong brand:

As your company grows, it's important to establish a strong brand identity that reflects your values and mission. This will help you stand out in a crowded market, build a loyal customer base, and gain authority and trust.

By focusing on these key areas, companies can set themselves up for success as they navigate the challenges of high growth and scale-up phases.

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Lighthouse PR, based in Bucharest, and its management team sit on the EU SME Development board and the CMO Council. It is also a valued member of the prestigious Crisis Communication Network Europe.  It is the only member in Romania and SEE, with network offices in 14 countries across the EU.