Lighthouse PR Creates Stories that Control the Narrative.
Lighthouse receives top PR agency in Romania award
Persuasive communication and tactical PR profoundly impact any business’s image. Meticulously aligned processes and programs, along with the use of the latest applications and technologies, underline any effective marketing strategy.
HR efficiency is essential in times of crisis
The economic crisis brings the spotlight onto HR performance. In the context of economic crisis, galloping inflation, and energy costs that we can barely cope with, the need to review expenses, in general, has already come to the attention of everyone, whether people or companies.
Employer of choice: a quick guide for companies
The talent crisis in Romania. As the world faces a mounting talent crisis, HR professionals are facing increasing difficulties in sourcing top-notch talent to meet the demands of a competitive job market.
How to use TikTok to promote your business in front of a wide audience
With over 16.79 million individuals in Romania having internet access, it's no surprise that social media usage is on the rise. Connecting with friends and family, staying abreast of the latest local, national and global news, and documenting various topics of interest are just a few of the reasons for this trend.
What to consider when creating a communication plan.
Effective communication is a crucial component for building and maintaining relationships, whether between individuals or between brands and stakeholders. A well-crafted communication strategy provides a clear direction and guides the tactical implementation of messaging to reach your desired goals.
How to protect your company in the event of a crisis
Every business has a crisis to deal with at some point. According to a recent Pwc survey of 73 countries and 29 industries, 69% of business leaders reported experiencing at least one communication crisis in five years, while the average number of image crises per company was three in the same time frame.