Lighthouse PR Creates Stories that Control the Narrative.
Consumer confidence at historic lows in Romania
European consumer confidence has collapsed. It has now fallen below the level recorded during the pandemic (-24.7 points in April 2020) and well below the level during the 2009 crisis (-21.1 points).
Lighthouse PR joins the European Crisis Communication Network
Romanian strategic communication agency Lighthouse PR has joined Crisis Communication Network Europe (CCNE), becoming the sole Romanian member of the group and the first in Central and Eastern Europe.
Social media can also bury your business
The latest Euro barometer shows that 83% of Romanians access Facebook and 61% of YouTube within a week. These are the most used social networks in Romania. Any media scandal, any inappropriate statement, and any controversial decision are debated, analysed, and reviewed on these platforms.
Everything you need to know about the Right to Reply in Romania
The legal framework for the right to reply.
For written media (print and online), blogs, and public social media accounts – there is no specific legal framework. Reference can only be made to the Constitution of Romania, if applicable, for TV and Radio….
Digital marketing campaigns work - but what channels?
The answer is quite clear - focus on the platforms that the target audience of each brand uses the most. As new social media apps have gained a foothold in the market and launched paid ad placement tools, brands have identified new opportunities to connect with their target audience.
Inspiring PR campaigns with style
PR is simply the most effective tool to generate authority and trust. An effective public relations campaign has a clear objective, whether it's raising awareness of an important topic or a new product or service, informing the public about company news, reaching a larger audience, or improving a brand's reputation.