It began as an internal exercise. The Lighthouse PR team spent two weeks reading the websites of 100 Romanian businesses.

It was an assessment of whether the website was doing the job it exists to do.

The findings were both predictable and alarming. Predictable because the patterns are clearly visible enough across the Romanian business landscape to anyone paying attention, and certainly very alarming.

This is alarming because the gap between what these websites need to be to compete in a digitally first market is far wider than most of the businesses involved seem to realise.