How to Better Manage Your Business Reputation
The number of companies that have publicly revealed their suffering from image issues has increased tenfold over the past year, according to company data.
At the same time, reputation assessments have become a stringent part of the due diligence for investors and banks, for financial support consideration
Best Channels for Digital Marketing Campaigns.
Basic research will tell you to focus on the platforms that the target audience of each brand uses the most, but it’s prudent to understand that different channels will give different results, so understanding your options and how each channel works will help you to make the best decisions
Romanians rank at the bottom for online interaction with government institutions.
According to an analysis by Lighthouse PR, the data demonstrates one of the major gaps in public communication in Romania: the inability of public institutions to strengthen the relationship with their citizens by using electronic tools.
Protect the Business in Crisis
Crises can have a profound impact on an organisation, threatening its operations and damaging its reputation.
The consequences of a crisis can be financial loss and harm to the company's image, potentially leading to the discontinuation of operations
The Power of PR in Managing Reputation
It is no longer enough to simply react to negative situations or try to spin the narrative in favour of the brand. Instead, PR agencies are focusing on proactively managing communication to establish trust and resilience as the foundation for long-term success
How to remain relevant on social media
From booby-trapped campaigns to expose unhealthy influencer marketing practices, to unseemly words thrown unfiltered onto online walls. Social media attention-grabbing tactics seem to be drawn powerfully from both ends of an elastic creative imagination.
PR Strategies that Build Brands
Authenticity is key. A trustworthy brand image doesn't merely bolster reputation; it weaves a tapestry of customer loyalty, attracts stakeholders as dedicated partners, and fortifies the very essence of brand resilience.
Black Friday
At Lighthouse PR Agency, we see Black Friday as more than a discount day (or month). It is a chance to test your bold strategy, measure your creativity, and turn one-time buyers into long-term fans
Why Media Training Matters
We organise media training sessions for our clients to help them communicate effectively with journalists. While media training has evolved in importance, its value for all customer and team interactions remains undeniable.
Free Business Survival Kits
All members of the Crisis Communication Network Europe (CCNE) have been frequently asked about our stance on the EU’s initiative to promote 72-hour survival kits as part of its Preparedness Union Strategy.
Not Just Another AI Article
Whether we realise it or not, we live in an era where lab-grown meat is real and high-tech cement repairs itself. Yes, seriously. Technology and information are speeding downhill at full throttle.