News and Insights that Shape Communication
Interview with a PR Master
For her, offline materials and events have a shorter life span—they are ephemeral, “perishable.” Among the things she dislikes in the field is the confusion between marketing, social media, PR, digital, and communication.
The Great Social Media Unfollowing
Something strange happens when a social platform gets too big: it starts to lose its soul. We saw the first signs of this years ago when Facebook went from college campuses to everyone's phones.
Engage to create a growth mindset.
Employers seek heightened productivity at reduced costs. In recent times, businesses have faced enduring challenges due to economic fluctuations, prompting a re-evaluation of workplace strategies fueled by AI to bolster efficiency and amplify productivity.
Mastering strategic communication.
In late 2024, the Harvard Business Review unveiled findings from a comprehensive study that examined the most valued competencies for leaders within the C-suite, including CEOs, CFOs, CIOs, HR heads, and CMOs.
Eurocom Worldwide appoints Lighthouse PR for Romania and Moldova.
Eurocom Worldwide, the global PR network, is strengthening its representation in Central and Eastern Europe with the appointment of Lighthouse PR headquartered in Bucharest and covering both the Romanian market as well as the Republic of Moldova.
The incredible results of effective communication.
Imagine a world where every business, big or small, thrives on effective communication. A world where companies understand the power of their brand reputation and image and the impact it can have on their success.