News and Insights that Shape Communication
Lighthouse PR is granted ISO 27001
Providing the assurance of their ability to manage sensitive and complex data, Lighthouse PR has gained the ISO 27001 certification for Data Security.
How to stay relevant on social media
From booby-trapped campaigns to expose unhealthy influencer marketing practices to words thrown unfiltered onto online walls, social media attention-grabbing tactics seem to be drawn powerfully from both ends of an elastic creative imagination.
Obstacles to avoid in building a reputation as an industry thought leader
Essentially, thought leadership involves providing valuable information, knowledge, ideas, market trends and expertise consistently and authentically. This gains recognition, respect and fosters trust among the target audience and within the business community.
Why are you still using Google Ads?
After some serious diligence across 10 companies, my conclusions were that the costs are exceedingly high, and the returns are abysmal when compared to what can be achieved.
![[Case Study] Lighthouse PR & XTB Romania: An innovative approach to financial communication](https://images.squarespace-cdn.com/content/v1/63544f04e2efa14263242554/1702538175995-YBX0X16546BV1WW9UYML/LIGHTHOUSE+-+XTB_Romania.png)
Navigating Business Growth:
Drawing from 8 years as a Senior Business Consultant at the world’s largest management consultancy and two decades in senior VP and CMO roles overseeing 1.8 billion dollars in sales revenues, I'm excited to share….