Providing the assurance of their ability to manage sensitive and complex data, Lighthouse PR has gained the ISO 27001 certification for Data Security.

From booby-trapped campaigns to expose unhealthy influencer marketing practices to words thrown unfiltered onto online walls, social media attention-grabbing tactics seem to be drawn powerfully from both ends of an elastic creative imagination.

Essentially, thought leadership involves providing valuable information, knowledge, ideas, market trends and expertise consistently and authentically. This gains recognition, respect and fosters trust among the target audience and within the business community.

After some serious diligence across 10 companies, my conclusions were that the costs are exceedingly high, and the returns are abysmal when compared to what can be achieved.

Drawing from 8 years as a Senior Business Consultant at the world’s largest management consultancy and two decades in senior VP and CMO roles overseeing 1.8 billion dollars in sales revenues, I'm excited to share….

Trust is the invisible bridge that not only connects a brand to its audience but also sustains it through the tumultuous tides of public perception.

The strategic communication consultancy company Lighthouse PR obtained the ISO 9001 certification for its quality management system in August, solidifying its position among the top PR agencies in Romania

In the dynamic business landscape, where information travels at lightning speed and perceptions are formed instantly, reputation management has emerged as a linchpin for success and resilience.

The speed at which information spreads on social media and other online platforms makes it crucial for PR agencies to stay vigilant and proactive when it comes to crisis management. The key to effectively managing a crisis lies in the ability to track its progress, gauge public sentiment, and identify influential voices and channels that can impact the narrative

Everyone talks about sustainability nowadays. In fact, we talk the talk so much that the notion itself has almost lost its meaning. But do we walk the walk? Is your company truly sustainable?

Artificial Intelligence (AI) has rapidly evolved in recent years, transforming various aspects of our lives. From voice assistants and autonomous vehicles to advanced data analytics, AI has demonstrated its potential to revolutionize industries and enhance our daily experiences.

As we embark on the new era of crisis communication, organizations and leaders face unprecedented challenges and opportunities in managing crises effectively. In this article, we will unveil the top seven crisis communication trends that will empower executives to navigate the stormy seas of reputation management with confidence.

The COVID-19 pandemic had a significant impact on the global economy, bringing it to a standstill. This was followed by a war that had far-reaching consequences on trade and manufacturing. As a result of these events, many employees started reassessing their relationship with work and looking for more flexibility and inclusivity from their employers

In today's hyper-connected world, public relations (PR) have emerged as a vital tool for managing the reputation of individuals and organizations. With the pervasive influence of social media and the relentless 24-hour news cycle, effective communication has become more critical than ever before.

Generative artificial intelligence, such as OpenAI's Chat GPT (backed by tech giant Microsoft), relies on algorithms to generate elaborate responses to text queries.

Italy temporarily banned the use of the Chat GPT AI platform on April 3rd due to data privacy vulnerabilities.

Certain companies, for various reasons (and not necessarily deservedly so), become scapegoats for the failure of public projects. Finding a culprit is a politician's textbook tactic.

In a period of multiple crises, particularly in industries with implicit reputational challenges such as the Romanian wood industry, preparing the organization for worst-case scenarios is mandatory. This makes the difference between a company that fails during a crisis and one that successfully overcomes the critical moment.