There’s a line in a famous movie that says: ”I’ have been poor and I’ve been rich. Rich is better!”. Now, when doing PR, this line can sound like this: ”I’ have been clueless and I’ve been aware. Being aware is better!”.

In today's hyper-connected world, PR has emerged as a vital tool for managing the reputation of individuals and organizations. With the pervasive influence of social media and the relentless 24-hour news cycle, effective communication has become more critical than ever before.

It's like telling a patient with chronic pancreatitis to treat himself...

The local PR market is actively involved in crisis communication, and the developments are evident. However, it is crucial to have clients who trust the professionals. In Romania, this trust is lacking, perhaps more than in other places.