News and Insights that Shape Communication
What to consider when creating a communication plan.
Effective communication is a crucial component for building and maintaining relationships, whether between individuals or between brands and stakeholders. A well-crafted communication strategy provides a clear direction and guides the tactical implementation of messaging to reach your desired goals.
How to protect your company in the event of a crisis
Every business has a crisis to deal with at some point. According to a recent Pwc survey of 73 countries and 29 industries, 69% of business leaders reported experiencing at least one communication crisis in five years, while the average number of image crises per company was three in the same time frame.
Consumer confidence at historic lows in Romania
European consumer confidence has collapsed. It has now fallen below the level recorded during the pandemic (-24.7 points in April 2020) and well below the level during the 2009 crisis (-21.1 points).
Lighthouse PR joins the European Crisis Communication Network
Romanian strategic communication agency Lighthouse PR has joined Crisis Communication Network Europe (CCNE), becoming the sole Romanian member of the group and the first in Central and Eastern Europe.
Social media can also bury your business
The latest Euro barometer shows that 83% of Romanians access Facebook and 61% of YouTube within a week. These are the most used social networks in Romania. Any media scandal, any inappropriate statement, and any controversial decision are debated, analysed, and reviewed on these platforms.
Everything you need to know about the Right to Reply in Romania
The legal framework for the right to reply.
For written media (print and online), blogs, and public social media accounts – there is no specific legal framework. Reference can only be made to the Constitution of Romania, if applicable, for TV and Radio….