News and Insights that Shape Communication
Digital marketing campaigns work - but what channels?
The answer is quite clear - focus on the platforms that the target audience of each brand uses the most. As new social media apps have gained a foothold in the market and launched paid ad placement tools, brands have identified new opportunities to connect with their target audience.
Inspiring PR campaigns with style
PR is simply the most effective tool to generate authority and trust. An effective public relations campaign has a clear objective, whether it's raising awareness of an important topic or a new product or service, informing the public about company news, reaching a larger audience, or improving a brand's reputation.