The speed at which information spreads on social media and other online platforms makes it crucial for PR agencies to stay vigilant and proactive when it comes to crisis management. The key to effectively managing a crisis lies in the ability to track its progress, gauge public sentiment, and identify influential voices and channels that can impact the narrative

Everyone talks about sustainability nowadays. In fact, we talk the talk so much that the notion itself has almost lost its meaning. But do we walk the walk? Is your company truly sustainable?

Artificial Intelligence (AI) has rapidly evolved in recent years, transforming various aspects of our lives. From voice assistants and autonomous vehicles to advanced data analytics, AI has demonstrated its potential to revolutionize industries and enhance our daily experiences.

As we embark on the new era of crisis communication, organizations and leaders face unprecedented challenges and opportunities in managing crises effectively. In this article, we will unveil the top seven crisis communication trends that will empower executives to navigate the stormy seas of reputation management with confidence.

The COVID-19 pandemic had a significant impact on the global economy, bringing it to a standstill. This was followed by a war that had far-reaching consequences on trade and manufacturing. As a result of these events, many employees started reassessing their relationship with work and looking for more flexibility and inclusivity from their employers