Why are you still using Google Ads?

Consider this

Over the past 12 months I’ve audited the marketing activity of ten companies—large and small—and uncovered the same critical problem every time: Google Ads is swallowing budgets and delivering very little in return.

What I found  

• 50 %+ of total marketing spend lost to Google Ads

• ROI consistently underperforms even the most conservative PR benchmarks

• €100 k–€250 k per year is routinely approved with almost no meaningful reporting

Poor Performance - Issues and Impact

Escalating click costs

Budgets are exhausted before campaigns gain traction.

Platforms left on “set‑and‑forget”

The global or regional teams schedule campaigns quarterly (or annually) and never optimise.

Junior oversight

Inexperienced staff manage a highly complex, ever‑changing platform

Ad‑blocking & “banner blindness”

Fewer real prospects ever see or trust your ad

Click‑fraud & bots

A chunk of paid clicks isn’t even human

A better way: strategic PR

An integrated PR programme—media relations, thought‑leadership, influencer campaigns, paid social, display, and more can:

• Drive higher‑quality leads at lower cost

• Build authority, credibility, and long‑term brand equity

• Generate measurable coverage you can trace back to revenue

If you’d like to see what a data‑driven PR strategy (and far healthier media mix) could look like for your organisation, let’s set up a quick call.

I’ll show you the numbers and how we can stop the budget burn and gain real improvements in your marketing expenditure.