News and Insights that Shape Communication
Why HR Efficiency Is Essential — Especially When Budgets Are Under Pressure
When inflation runs high and energy costs climb, cost review moves to the top of every leadership agenda for individuals and companies alike. Without careful preparation for what's coming, the risk of financial strain becomes real for most organisations.
HR is not exempt from this pressure. The department carries the difficult task of attracting the right talent at the lowest realistic cost and with minimum wasted effort.
What follows are the core approaches HR teams need to manage recruitment and retention successfully in a market where every cost is under scrutiny.
Employer of choice: a quick guide for companies
The talent crisis in Romania. As the world faces a mounting talent crisis, HR professionals are facing increasing difficulties in sourcing top-notch talent to meet the demands of a competitive job market.
How to use TikTok to promote your business in front of a wide audience
With over 16.79 million individuals in Romania having internet access, it's no surprise that social media usage is on the rise. Connecting with friends and family, staying abreast of the latest local, national and global news, and documenting various topics of interest are just a few of the reasons for this trend.
What to consider when creating a communication plan.
Effective communication is a crucial component for building and maintaining relationships, whether between individuals or between brands and stakeholders. A well-crafted communication strategy provides a clear direction and guides the tactical implementation of messaging to reach your desired goals.
How to protect your company in the event of a crisis
Every business has a crisis to deal with at some point. According to a recent Pwc survey of 73 countries and 29 industries, 69% of business leaders reported experiencing at least one communication crisis in five years, while the average number of image crises per company was three in the same time frame.
Consumer confidence at historic lows in Romania
European consumer confidence has collapsed. It has now fallen below the level recorded during the pandemic (-24.7 points in April 2020) and well below the level during the 2009 crisis (-21.1 points).
Lighthouse PR joins the European Crisis Communication Network
Romanian strategic communication agency Lighthouse PR has joined Crisis Communication Network Europe (CCNE), becoming the sole Romanian member of the group and the first in Central and Eastern Europe.
Social media can also bury your business
The latest Euro barometer shows that 83% of Romanians access Facebook and 61% of YouTube within a week. These are the most used social networks in Romania. Any media scandal, any inappropriate statement, and any controversial decision are debated, analysed, and reviewed on these platforms.
Digital marketing campaigns work - but what channels?
The answer is quite clear - focus on the platforms that the target audience of each brand uses the most. As new social media apps have gained a foothold in the market and launched paid ad placement tools, brands have identified new opportunities to connect with their target audience.
Inspiring PR campaigns with style
PR is simply the most effective tool to generate authority and trust. An effective public relations campaign has a clear objective, whether it's raising awareness of an important topic or a new product or service, informing the public about company news, reaching a larger audience, or improving a brand's reputation.
Blogs From The Last Quarter.
Nobody Reads Your Press Release Anymore