Lighthouse PR Represents Romania in New International Defence Communications Consortium

Lighthouse PR represents Romania in the new defence industry consortium launched by Eurocom Worldwide, the global network of independent PR agencies specialising in B2B and technology communications.

The new initiative brings together Eurocom Worldwide member agencies with experience in defence sector communications. It aims to provide companies with both local expertise and an international perspective on markets where regulation, the geopolitical context and public trust play an essential role.

The agencies participating in the consortium work with organisations ranging from investor-backed startups to major global industrial groups operating at the intersection of defence, security, critical infrastructure and dual-use technologies.

“The defence industry is going through a period in which communications can no longer be separated from the geopolitical and regulatory context or from public trust. For companies operating in Romania or assessing the local market, it is essential that their messaging be grounded in a strong understanding of local realities while also forming an international perspective.

Through this consortium, Lighthouse PR connects its expertise in the Romanian market with the specialist experience of Eurocom Worldwide colleagues in other markets relevant to defence, security, critical infrastructure and dual-use technologies,” said Ana Maria Gardiner, Managing Partner at Lighthouse PR.

Mike Maynard, Chairman of Eurocom Worldwide and of UK agency Napier, said, "At Eurocom Worldwide, we specialise in transforming complex technical solutions into clear messages that are relevant to defence decision-makers, government agencies, industry partners, analysts and the media.”

The Eurocom defence industry consortium helps companies navigate highly regulated and closely scrutinised markets. It also helps shape public opinion, which impacts defence spending, and communicates the benefits of innovation within the sector.

By developing strategic communications campaigns, the consortium bridges technology, public policy and public perception, enabling clients to build trust, generate meaningful dialogue and support the adoption of their solutions in both the commercial and defence sectors.

Local Expertise for Defence Markets

Consortium members provide local expertise and tailored services to companies supplying military vehicles and equipment, cyber defence technologies and aerospace solutions, as well as to organisations operating in the national security sector.

The initiative aims to help defence companies strengthen their credibility, contribute meaningfully to public policy and procurement discussions, and increase their visibility in highly regulated, mission-critical markets.

For companies exploring or already active in the Romanian market, Lighthouse PR’s participation provides access to local communications expertise, complemented by the resources and experience of Eurocom Worldwide agencies in other strategic markets.

The new Eurocom Worldwide consortium includes member agencies from the United States and Latin America, Western and Eastern Europe, the Baltic states and Turkey.

About Lighthouse PR

Lighthouse PR is a Romanian PR and strategic communications agency specialising in reputation management, crisis communication, business continuity and digital communication. The agency works with international organisations seeking to protect their reputation, strengthen their positioning and increase their visibility in relevant markets.

By integrating data analysis, strategic consultancy, creative storytelling and highly targeted campaigns, Lighthouse PR develops communications programmes that deliver measurable results and help build trust with stakeholders.

The agency’s portfolio spans industries including technology, financial services, retail and FMCG, manufacturing, energy, pharmaceuticals and healthcare, transport and logistics, and construction.

The agency’s commitment to quality and information security is underpinned by its ISO 9001 Quality Management and ISO 27001 Information Security Management certifications. Lighthouse PR is also working towards ISO 22301 certification for business continuity management.

Founded in 2018 by Ana Maria Gardiner and Steve Gardiner, Lighthouse PR is the exclusive representative in Romania and the Republic of Moldova for Eurocom Worldwide and Crisis Communication Network Europe (CCNE), the only European network bringing together companies specialising in crisis communications.

About Eurocom Worldwide

Eurocom Worldwide was established in 2002 and is now one of the world’s leading networks of independent PR and marketing communications agencies. Its member agencies specialise in B2B communications, with expertise in sectors including technology, industry and business services.

Eurocom Worldwide brings together 27 member agencies and more than 500 communications specialists across approximately 45 capital cities and economic centres worldwide. The network serves over 1,000 companies and organisations in 80 countries across all five continents.

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About the Author

Ana Maria Gardiner is a senior communications executive, board-level adviser and founder of Lighthouse PR. She has extensive experience providing strategic counsel to multinational organisations and leadership teams across corporate reputation, public relations, marketing communications, crisis management and high-stakes communications.

During her career, Ana Maria has led and implemented communications strategies for organisations including JPMorgan, Coca-Cola, ExxonMobil, Siemens Energy, HEINEKEN, Carrefour, Lexus, Franklin Templeton, BNP Paribas, Sungrow, XTB, Bitget, EssilorLuxottica and Pfizer. Her work spans the Middle East, North Africa and Central and Eastern Europe across a broad range of industries and business environments.

She advises senior executives and boards on reputation management, strategic positioning, communications risk and responses to sensitive situations and crises. Ana Maria holds a bachelor's degree in political science and a master's degree in European affairs.