Lighthouse PR Creates Stories that Control the Narrative.
How to stay relevant on social media in 2025
From booby-trapped campaigns to expose unhealthy influencer marketing practices, to words thrown unfiltered on online walls, social media attention-grabbing tactics seem to be drawn powerfully from both ends of an elastic creative imagination.
Obstacles to avoid in building a reputation as an industry thought leader
Essentially, thought leadership involves providing valuable information, knowledge, ideas, market trends and expertise consistently and authentically. This gains recognition, respect and fosters trust among the target audience and within the business community.
Why are you still using Google Ads?
After some serious diligence across 10 companies, my conclusions were that the costs are exceedingly high, and the returns are abysmal when compared to what can be achieved.
![[Case Study] Lighthouse PR & XTB Romania: An innovative approach to financial communication](https://images.squarespace-cdn.com/content/v1/63544f04e2efa14263242554/1702538175995-YBX0X16546BV1WW9UYML/LIGHTHOUSE+-+XTB_Romania.png)
Navigating Business Growth:
Drawing from 8 years as a Senior Business Consultant at the world’s largest management consultancy and two decades in senior VP and CMO roles overseeing 1.8 billion dollars in sales revenues, I'm excited to share….
PR strategies for a strong brand reputation
Trust is the invisible bridge that not only connects a brand to its audience but also sustains it through the tumultuous tides of public perception.